Pakkathu Veetu Samaiyal

Women-Led · Homestyle · Community Powered

“The Taste of the Next Door Home” - a community-powered food network by Nazvion Ventures. Connecting local home-chefs and families cooking hygienic homemade meals with students, professionals, tourists & households who crave real, affordable home food every day.

This model empowers women & youth, creates sustainable income, and preserves Nilgiris’ traditional food culture.

Core Business Concept

Component	Description
Network Type	Home-chef aggregation & daily tiffin delivery service
Operating Model	Subscription + On-demand
Target Users	Hostel students, employees, bachelors, tourists, families
USP	Home-style taste, hygienic packing, affordable meal plans
Location Focus	Ooty • Coonoor • Kotagiri • Ketti • Lovedale • Gudalur

Service Structure

Home-Chef Network

Each chef is trained & certified for hygiene, portioning, pricing
Cloud-kitchen, FSSAI-compliant model
Menu rotation — breakfast, lunch, dinner
Profit share: 70% chef : 30% platform

Packing & Delivery Hub

Meals checked, packed, sealed
Delivery by Ooty Delivery fleet (cars, bikes, autos)
Live order tracking, digital payments

Subscription Model

Plan	Meals / Day	Monthly Fee (₹)	Target Group
Single Meal Plan	1	2,000	Working staff / students
Dual Meal Plan	2	3,800	Employees / couples
Full Day Plan	3	5,500	Families / long-stay tourists
Corporate Plan	Custom	20% discount	Offices / institutions

Sample Menu Categories

Breakfast

Idly · Dosa · Pongal · Upma · Vada · Poori · Chappathi · Bread Omelette

Lunch

Sambar · Rasam · Kara Kozhambu · Curd Rice · Veg Meals · Chicken Meals · Fish Meals · Biryani

Dinner

Parotta + Kuruma · Chapathi Rolls · Fried Rice · Noodles · Idiyappam · Chilli Chicken

Add-Ons

Homemade Pickles · Chutneys · Podis · Snacks · Desserts

Business Process Flow

Chef Onboarding → Verification, training, ID card, FSSAI guidelines.
Menu Upload → App listing by day/time, with images & price.
Order Placement → Customer books via Ooty Delivery App or WhatsApp.
Order Allocation → Nearest home-chef prepares; dispatch notification issued.
Quality Check → Supervisor verifies packing & hygiene.
Delivery → Rider delivers within 45 min – 1 hr.
Feedback → Ratings & reviews stored for quality improvement.

Social Impact & Employment

Women Empowerment
500+ women trained as home-chefs (SHG collaboration)

Youth Employment
200+ delivery & support staff

Local Procurement
Veggies, groceries from Nilgiris farmers

Cultural Preservation
Promotes traditional & tribal recipes

GDP Goal 2030
₹50+ Cr annual economic impact

Technology & Platform

Integrated with Ooty Delivery App for orders, payments & tracking.
Chef dashboard: sales, feedback, income summary.
Customer app: subscription management, pause/resume service.
Geo-routing system: automatic nearest chef allocation.
Digital wallet / UPI / Card payments supported.
WhatsApp ordering for senior citizens/offline users.

Revenue Model

Source	Description
Commission	30% platform fee from each order
Subscriptions	Advance monthly meal packages
Corporate Catering	Bulk meal contracts
Add-on Sales	Pickles, snacks, beverages
Advertisements	In-app promotions for brands

Growth Plan (2025–2030)

Phase	Focus	Target
Phase 1 (2025)	Pilot – 100 Home Chefs + 200 Subscribers	Ooty & Coonoor
Phase 2 (2026)	Expand – 500 Chefs + 2,000 Subscribers	Full Nilgiris
Phase 3 (2027)	Introduce Corporate & Tourist Meal Plans	10,000 Orders / Month
Phase 4 (2028–30)	Scale to Coimbatore & Wayanad Regions	50,000 Orders / Month

Compliance & Certifications

Registered under Nazvion Ventures (OPC) Pvt Ltd
FSSAI, GST, Startup TN, DPIIT registered / in process
SOP for food safety & delivery hygiene
Insurance for delivery team and kitchen assets

“Veetu Samaiyal – Manasukku Nimmathi”

"Home Taste – Peace of Mind"

Affordability for People • Employment for Women • Pride for Nilgiris

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